Starting with IPEX 2002, this blog covers events relevant for UK print, including Seybold and DRUPA. See also website at www.atford.co.uk

Friday, February 11, 2011

drupa blog comments on printweek move online

http://drupa2008.blogspot.com/2011/02/haymarket-morphs-printweek-online.html

posts will now mostly be on the drupa blog, 2012 coming up soon

This is a significant event. The hard copy version of Printweek is full of links to the website.

the LCC was clearly right to switch to communication as a scope of which print is a part.

London College of Cross Media has no ring to it somehow

Monday, February 07, 2011

Printweek is moving more online, details later this week.

The print version that arrived on Friday has an editorial about how print is changing. Also magazines. Fortunately  Printweek already has an excellent website. So some adjustment will not be too hard. There has already been much study of how the Printweek readers use the website. Apparently there are some who still read the paper version but not online. So the actual print version as it arrives this week will be interesting.

In 2009 Haymarket closed the  print versions of Revolution and Media Week, putting more energy into Brand Republic as a website. Paidcontent reported that the merger of Printing World with Printweek was part of a related restructure.

Recently the Guardian Media page had an interview with Rupert Heseltine that suggested a print based publishing operation could be in decline. However the same sort of thing could be said about the Guardian. At least Printweek is taking a decision and explaining a strategy to readers. Guardian editorial continues a rich mix that includes a fair proportion of print journalists still worried about how social media can rot your brain etc etc.

The future Printweek will strike a fair balance in a view of current media.

On another blog, will789gb for Posterous, I have written about "an English sputnik moment" - the time when a shift happens because it is thought to have already happened somewhere else. It could be that IPEX 2010 had some influence when the What They Think video stream worked so well. Printweek did have some video at the time but it seems not to have been updated recently. Maybe this will change as part of the new approach.

Monday, October 18, 2010

Print is not a featured feature of Acrobat X

So far I have had a quick look at Acrobat X information. It strikes me that there is no significant mention of print on this release. Strange, as the variable data capability of the Adobe PDF Print Engine is presumably supported. The interface has been redesigned again, possibly making it harder to find the JDF options in the print menu. Just a guess, i will come back to this when I have an actual copy. The reality is, in my honest opinion, that many users of Acrobat still relate to hard copy some of the time. Probably many more than are wanting to wrap existing PDF in a Flash presentation.

So a future task for this blog will be to find the print features and try to promote them. It may be that other software has more focus on this so there will be a comparison.

The best review I can find so for is from Tim Anderson. He has previously attended an Amsterdam meeting for Adobe partners and has also written on how Apple support is limited for forms features of PDF. The "Apple problem" for PDF is similar to the problem with Flash and could get worse if more PDF files include Flash content.  There is a sense that this release is intended to work well with Microsoft products. This could have been a topic during the recent meeting of Steve Ballmer and Shantanu Narayan. It is claimed that moving between Word, Excel and PDF will be even easier.

There is mention of improved collaboration from the Reader. So far I don't know how this is enabled or how widely it will be promoted. One reason the Reader is such a large file is that it has some functions of the full product but they are usually turned off. Many people have found other options for collaborating through documents. Adobe has continued to sell Acrobat to corporates but lost some attention from a wider audience.

Some videos from Acrobat TV



Lori DeFurio on SendNow, a news service from Acrobat.com. Not yet launched, more detail in November.



Brad Arkin on Security. More here about working closely with Microsoft. Some people claim that security concerns are a reason to move to open source.




Ali Hanyaloglu interviews Rick Treitman, Director of Product Management Acrobat Solutions Services.
The cloud is the future but there is more detail to follow.



Kevin Wedman and Kyle Froling of Bureau Veritas, a global leader in delivering quality, health, environment, and safety (QHSE) solutions, visit with Lori DeFurio of Adobe to discuss how enhancements in Acrobat X will further improve collaboration across their project teams, reduce administration costs, and bring greater control to complex engineering and construction workflows.



Joel Geraci talks with Tim Wandell of Universal Mind about his views on Acrobat X. It turns out that code options assume you already know Flash.

I will try to keep an open mind about the Flash future. But my main conclusion at the moment is that PDF support is coming from various sources and PDF may not be the main Adobe focus.

Monday, October 04, 2010

Graph Expo floor plan shows digital

http://www.mapyourshow.com/shows/index.cfm?Show_ID=GRAPH10

Top left is where the large stands are. From previous post HP is where Heidelberg might have been.
Canon close to Oce. Epson inkjet well placed for proofing etc.

This is a general purpose print event, just not much litho.

Sunday, October 03, 2010

Blog search has found M-Bossed, they seem to be close to Chicago.

Apparently Ricoh has the advertising profile that Heidelberg would have in Dusseldorf.

The South hall is far from full but there is a lot of info on web and workflow.

Obviously I am still at a distance but I am reminded of Digital Solutions, a very small show compared to IPEX and no longer continuing. An annual event can keep up with technology, on whatever scale.

Saturday, October 02, 2010

A bit more blogsearch and it turns out Heidelberg are not there. Some people have known this for a while. Cory Smith reported for PrintPlanet on the prospects for 2010 and headlined that both Heidelberg and Komori had passed on Graph Expo for 2010. Apparently the Heidelberg budget concentrated on IPEX for 2010 and they expect to be back in 2011. HP are on booth 1200 at the South Hall entrance. Cory Smith notes that  Komor"is much more active than most other offset manufacturers in the social media space, offering clues to some of the investments Komori might be making in 2010."


I do not know how Graph Expo has appeared in previous years but this lack of Heidelberg is impossible to compare to any IPEX or drupa that can be imagined. This appears to be a digital show. More next week.





Found this one on social media. I expect there are others. Video was definitely strong at IPEX. More searching during the week.
Australia shows the future for Heidelberg

At IPEX there was a view from Heidelberg that they would have a digital offer during this year. Not their own product but a distribution arrangement that would integrate production. All I can find on this topic is that Konica Minolta has a distribution agreement in Australia. This was arranged at IPEX.

Will there be a similar deal in the USA? At IPEX I noticed that the Xerox stand was very close to the Heidelberg stand and they both featured integrated workflows for litho and digital. The Xerox screens showed detailed production info on each Heidelberg device. Someone should check out the Xerox booth to find out if this is still the sort of thing Heidelberg supports.

As memory serves a Heidelberg announcement was indicated for sometime this year.  
Kodak could regionalise the Guardian guide.

I think this is so. Eric Owen says there will be an announcement in Chicago about working examples of the Prospect 5000XL. Could it produce an A5 stapled booklet such as the Guide in the UK Guardian? This has some national info and then a section in the middle with local info. I think it is just north and south. With inkjet there could be a dozen variations. I find the page sequence confusing as it is at the moment. Also I don't need to know any detail east of Bristol. Not being rude about Swindon but I am not likely to need the times of cinemas etc as I get at the moment.
For a while I have been posting to Posterous as a way to integrate various concerns. I raised some Questions for Chicago  as a way to report on Graph Expo. This might work out ok. I will try to find some solid links for my speculation. My assumption is that things are much the same as at IPEX a few months ago. The only recent development has been confirmation that What They Think is online only. this came out of IPEX World on LinkedIn where there has been discussion on the future of trade magazines. there seems to be no disagreement that business to business can be done online, including the buzz around a print show. Printweek this week, the print version that is, has a slightly different take. Jo Francis doubts the actual use levels for mobile devices and rejects the idea that "print is dead". The editorial has a more balanced view on print and the internet, claiming there can be "the best of both worlds".

So I have found some info on variable data in PDF. (based on a few clicks from Goole blogsearch, like most of my research) . Printing Impressions reported on Sept 20th that ISO has released a standard on variable data and PDF-
"ISO 16612-2 Graphic technology — Variable data exchange — Part 2: Using PDF/X-4 and PDF/X-5 (PDF/VT)" defines the PDF/VT document format and methods to enable reliable document exchange for variable data and transactional printing. Transactional documents include invoices, statements, and documents that integrate billing information with marketing information (TransPromo).
According to Tim Donahue of Eastman Kodak, document editor and chairman of the ISO TC 130 Task Force that developed the ISO PDF/VT standard, "The PDF/VT standard is based upon the result of rigorous examination of variable data and transactional print workflows and on requirements drawn directly from variable print practitioners. The members of the Task Force that created this standard included an international group of experts in variable data and transactional print workflow, digital printing, PDF, JDF, color management and high performance RIP technology." 
There is also support from Adobe. Naresh Gupta, senior vice president, Print and Publishing said

"We believe that this emerging standard will finally fulfill the promise of Variable Date Printing (VDP) and continue to drive growth of the digital print arena. Eco-systems based on PDF/VT and the Adobe PDF Print Engine will further streamline workflows and deliver more reliable, higher quality print results."

It will be interesting to see how much info comes from Adobe over the next few days. It appears there is no booth. At IPEX the promotion on the PDF Print Engine was lowkey. Perhaps they just have to reach the key people who design equipment. But there will be a new release of Acrobat sometime this year. Many of the knowledge workers who use Acrobat have no knowledge of the pre-press tools included such as JDF. My guess is they still won't know much about variable data way into 2011 and beyond. Will Adobe do much to educate the public about Acrobat 10. Maybe PDF is so well known that upgrades will just roll on without any further explanation.

I fear a rave is coming on. I will wait and see what happens during next week.

Tuesday, June 15, 2010

My collection of video as Magnify - Printshow has been updated for FESPA. Here is a sample from Amsterdam last year



There are still a lot of clips I made from IPEX but this Magnify approach is working ok. It is fairly automatic based on keyword searching. But I do delete stuff and will add more for FESPA.

The print industry is making good use of social media, including video. This is good for the culture.

Monday, June 14, 2010

OhmyNews have not yet edited my stories on IPEX so here are links. I am exploring Exeter this week as a site for social media so need a place to show where the info is. I think IPEX 2010 made a lot of progress so there could be several connections in Exeter. Continues on blog for WiFi Exeter.

By the way, I have started a Posterous blog to collect brief links to most of what I write. It is an extension of email I think. So it may be briefer than some blog posts but there is more space than Twitter.

Print Show Zooms Social Media

Xerox Tips IPEX Digital Solutions Past Heidelberg

Adobe Classic Completes Messaging to IPEX

Also video on my YouTube channel

Tuesday, June 08, 2010

HP announce email to print. see Business Week and other reports.

Apparently ink for desktop printers is a large source of HP income. So the excitement of IPEX needs to be put in perspective.

Print is part of communications, as explained often during the talk around IPEX. Presumably HP support email to print service providers. But the case for this has to be made. It is not obvious from the reports so far.

Sunday, May 30, 2010

The quality on the clips from the Zi8 is so variable, no actually quite bad on day one. So I am still loading to YouTube but here is the official Kodak version of the Prosper launch. Under two minutes as an edit.



While looking at Youtube I tried to find something from Printweek. Nothing so far so maybe all video from IPEX will be exclusive to the Printweek website. There is an interview though from FESPATV. thing is, if the shows and the companies load straight to YouTube then the magazines will have to raise the game somehow.

This is from Brand Republic. Haymarket policy across all brands is always open to change.

I am now slowing down a bit. three stories for OhmyNews not yet edited. There have been some views though but not many for the Adobe one. Maybe a story about what did not happen is a bit obscure.

Still loading video to Youtube from the Zi8. the thing is it is all in MOV format. Tried to play it in Quicktime for Windows  but it thinks it is a still picture. Can't edit in Studio or Premiere. Kodak seem to think that everyone is a Mac fan. could be true in the USA, I don't know. Why is there no format that apple could support on import but also works for the rest of us? All that Steve Jobs says about Flash could be true but actually my browser usually crashes when it has to launch Quicktime. The files are enormous and there seems to be no streaming. Usually good to watch though if I download and play them outside of a browser.

I have found some software online to convert from MOV but meanwhile I am just loading to YouTube so i can have a look. The focus starts out wrong for the first twenty or so. Then day two I discover there is a zoom. Just in time for Canon, the camera is more or less working.

Tuesday, May 25, 2010

Takeaways from What They Think, LINK still no embed code.

This is a recovery with new media in the background. IPEX is just a filler between two drupas.

Except there is IGAS in 2011. Inkjet could get stronger so the nature of drupa changes. Expect Heidelberg in Hall 1 but will there be space for some guests?

Monday, May 24, 2010

IPEX 2010 marks the end of Adobe Classic as a marketing priority.
Google I / O focus for mobile Flash

Through PrintersLounge on Twitter I have found a story on the Printweek website - Adobe launch cements 'commitment to print'.. 
Adobe senior product manager Mark Lewiecki said that any suggestion that the US software giant was losing interest in the sector (following the closure of its Adobe print partner programme) was nonsense.
However, it is obvious to me that the Adobe priority for this IPEX was much lower than on any previous occasion. I think a new version of the PDF Print Engine is a major occasion. I do have access to the press area for IPEX so noticed that hard copy of a press release did not appear till the second day. Actually the paper was described as a "media alert" and I could not find it on the Adobe press release website. I heard about the 2.5 release through the FujiFilm stand where Mark Lewiecki speaks at 4.15 each day. As far as i know that is the full extent of Adobe presence at IPEX for public access.

John Warnock and Charles Geschke were announced as Champions of Print for IPEX 2010 but were not able to attend the opening ceremony. There was nothing about IPEX I could find on the events page of the UK website ahead of the event.

I found the presentation about the Print Engine very interesting and am not trying to criticise the contribution from Mark  Lewiecki. But I think it has to be recognised that Adobe priorities have changed. Most of the messaging has been about Google I/O and Flash on mobiles. IPEX started on May 18th. The Tweet from Adobe with the information that there is no Adobe stand  is dated May 21st, copied to Adobe UK.

It seems that the decision to purchase  Macromedia was based on a view of the classic Adobe products and the sense of continuing to promote them. this is interesting as Warnock and Geschke continue although the Chief Technology Officer is Kevin Lynch. There are not many examples of senior management switching technology away from the base they were themselves involved in. There is an element of speculation in this but this is just a blog. There is clearly a change in Adobe priorities and from the UK, IPEX 2010 seems like a moment to clarify this.
IPEX Print Show Zooms Social Video
Twitter Followers Too Busy For Wetherspoons

At IPEX Frank Romano spoke about the future of print as just one part of communications. I know this because Kodak recorded a video and put it online. Kodak supported video to the extent of giving away cameras at their press conference. They see Social Media as important and cameras as a large part of this.

Previously Andrew Tribute has contributed to a text blog for Xerox In the Balance or what They Think or even for Attributes>/a>

At this IPEX he is doing a series of interviews as video for WhatTheyThink. The link is to one on Heidelberg. Can't find any embed code but I think a link is ok. One thing I discovered at IPEX is that What They Think is only online. No hard copy at all. Never would have guessed.

Printspeak have a range of video online, currently featuring an interview with Trevor Crawford, event director of IPEX.


Oce TV have the basis of a studio on the stand. There is space for an audience and some large screens to expand the pictures. They post everything to YouTube including this interview with Andy Tribute. It may be surprising that he thinks this is an Inkjet IPEX, not the social video IPEX. But he explains that more of his journalism is on video.




Printweek are also including video in their media mix. Matt Whip was part of the panel for a discussion in the Kodak K Zone



There was not as much space for a studio on the Printweek stand. They did have to fit in an editorial office and production for the IPEX daily. But there are several videos on the website.

There is a lot more to come. YouTube has a lot of choices from other sources if you start with the links above. Canon has a policy on social media but I have yet to find the video. Perhaps by the time of drupa they will become followers of Kodak and give away some cameras to the bloggers.

I will be loading more of my own video soon, even the low quality ones. At the opening ceremony it was explained to me that there is a choice of focus. It took till day two to realise there is a zoom. But clearly social video can only get better.

The Twitter feed on IPEX has been getting stronger but I am not sure the #Tweetpex meeting on Saturday was as well supported as it might have been. Several Tweets about having missed it or not being sure where the Wetherspoons was. I was back in Exeter by then and tried to arrange something similar in support. Just the two of us as it turned out. Maybe something will happen later.
Xerox Tips IPEX Digital Solutions Past Heidelberg
Compositing has left the buildings

(outline notes for OhmyNews story one)

IPEX 2010 has a new layout, a range roughly from very digital to very mechanical. This only partly because pre-press is at the beginning and finishing at the end. Computers and the Web are throughout the show but the description "Digital Solutions" is used for the halls with pre-press and/ or digital printing. The only complication with this is that Xerox are in a hall just beyond Heidelberg.

Heidelberg press conference confirmed that they will have a partnership with digital kit "in this calendar year"- 2010. But not specific. However, Xerox demonstrate how workflow could cover digital and litho. They print  short runs of wrap round covers for a photobook that Heidelberg are printing litho. They have a Prinect screen showing the production status of each Heidelberg machine at IPEX. So if Xerox is not on the shortlist at least they made an effort. They also show integration with FujiFilm XMF but this is not as advanced as with Prinect for messaging  within the Job Definition Format (JDF).

Heidelberg also show a prototype of an iPhone app linked to Prinect. This can display the current status of jobs. It is not clear if memebers of the sales team will be able to make adjustments to the schedule.



Meanwhile FujiFilm showed how inkjet could target a short run. Heidelberg are responding with improvements on make ready times.



Digital print took much of the space at this IPEX. Manroland did not display any machines. Benny Landa, founder of Indigo, predicted that at the next IPEX HP (who bought Indigo) will have the largest turnover as well as the largest stand area.

The consequences of digital innovation have also reached composition and page make-up to the extent that they seem no longer to be part of IPEX. There is no stand for Adobe or Quark. Apple were not at drupa a couple of years ago and not even at BETT, the schools show that is also the only hardware show with a comprehensive range. It seems that people in pre-press now accept the "print-ready" PDF that publishers and clients supply. there is a lot of software on show for managing the colour. But a whole section of the industry seems to have vanished at least from this show. The debate about whether the iPad is a threat to print is at a tangent to whether pre-press can offer a service to publishers that includes digital formats. Elpical image optimisation includes an option for twelve shades of grey as required on a Kindle.

The layout of IPEX is complicated so you need to cover the complete length at least once. Esko Artwork are at the digital end and have a reputation for design software including 3D models of packaging. At this IPEX they are also showing short run finishing equipment from Kongsberg. This very automated and computer controlled but also definitely part of the world of hard copy. At the other end of the show in Hall 17 Manroland have a space for RedTie Web-To-Print. Previously this has been thought of as mostly used with digital printing.

There is still a balance of digital and mechanical technology thoughout the show. For whatever reason Xerox chose their spot, my overall impression is that Heidelberg has become part of the transition.


Comment welcome. Longer version in OhmyNews soon.

Wednesday, May 19, 2010

Adobe announce version 2.5 of the PDF Print Engine. Found this report from Wide Format Imaging. There is no hard copy at the moment in the IPEX press area. But there was a presentation at the FujiFilm stand yesterday and some hard copy is expected for today. Later there will be some detail in this blog. But first impression is that the Adobe push on PDF could be stronger.

So far the London College of Communication has not turned up. Not sure why but it may be to do with the new structure. The name changed to leave out the word "print" and now the idea of "print and publishing" has gone into "design" and "media". How will this work? It will be presented somewhere sometime so when this makes sense it will probably help to make sense of IPEX.

Kodak gave away a video camera to the press as part of their links to social media. I tried it out before reading the book so was unaware there was a zoom. Also there is a focus switch for closeups that I somehow turned on. So yesterday may not turn out too well. Today could be better, still some space left.