Hello @whattheythink , What To Think about #OmniChannel at IPEX2017 ?

Expanded tweet as some space required. I am getting back to blog mode re print after some time away.

I notice there is no sign yet of @whattheythink at IPEX. I have found a tweet linked to a Ricoh press release.

So headline for day one something like this is not the IPEX we might expect.

Headline for day two needs to explain what happens next.

I did a LinkedIn post on what happened to Cross Media as a term ?

My impression was that it did not make the same impact now as at the time of the previous IPEX.

Gee Ranasinha ( @KEXINO on Twitter ) told me that the current marketing term is "OmniChannel" .

I have tried to check this out. seems to be about retail as well as media but maybe online they mix up anyway.

Google check found his info is sound.

Cross Media still used at print shows, such as The Print Show recently in Telford.

Also found on @whattheythink, Jennifer Matt in 2016.

But I suggest #omnichannel could be a future term. I tried out Adobe Spark as a way to get thought down below a minute. Conclusion is that even if several words mean the same thing best to use the ones people already understand or think they do.

Continues at IPEX and online. Will check @whattheythink on Twitter

By the way The Print Show at Telford seemed fairly solid as an annual event for UK only.  My guess is that IPEX could develop into something different, maybe more discussion and a wider scope. To include #OmniChannel with explanation. Not sure how often, three years is a long time for software.

Continuing what happened to Cross Media?

I did a post on LinkedIn recently after LikeMinds in Exeter. Jason Miller from LinkeIn surprised me by announcing that the "best bits" of the online marketing blogs are now available in a print magazine. Intended as quarterly. This reminded me about "Cross Media" but I could not find any recent links. So I wonder what has happened and how it is described.

There has been one comment, from Gee Ranasinha-

I think for most marketers 'cross channel' has morphed into today's 'mot du jour': omnichannel".
I understood cross-channel to mean repurposing content originally designed for one channel, into another. Creating a print ad, email newsletter and landing page for the same campaign, for example. For me the "omnichannel' approach is taking a more holistic view of content - i.e. not 'imposing' (if you'll pardon the printing pun) a potentially restrictive structure on content until it's destined for output. It comes from a position that most customers navigate across numerous touchpoints prior to purchase.
An omnichannel approach ostensibly places higher value on customer experience, with a network of channels working together and interdependently, with the goal of a more consistent (and hopefully positive) brand experience.

This makes a lot of sense. I will check out how it connects with the Print Show in Telford and IPEX at the NEC.

Known events-

11th Oct      12.30   LinkedIn for Lead Generation  John Heffernan
12th Oct      13.40   Win with Web , Win with Print  Rob Finnie


1 Nov           15.30  Print in Publishing  Alice Audley 



@RedLiveDigital  John Heffernan
@grafeniaplc  Rob Finnie
@KEXINO    Gee Ranasinha
@AliceAudley   Alice Audley
@JasonMillerCA Jason Miller


me Will Pollard @will789gb

continues as tweets, Pulse update later

Benny Lambda and the threat to books and newspapers. Yesterday at IPEX Benny Lands repeated an argument from interview with Digital Printer - books and newspapers are only 80 billion dollars of an 800 billion dollar industry. So although there is a threat from the internet there is still plenty left. No objection from Frank Romano so ,maybe this is now accepted. Comment welcome.

Short post as on tablet. Digital v strong show daily on Fuji inkjet run of 5000so that is new break point. Saturday for youth, includes students. Not clear which units involved. Will check later.

Cross media v small space but talk later today.

Testing tab.
Let, works OK but slow? Hope to found press office and laptop tomorrow.

Ricoh a 'Leader' for Third Time in Worldwide Managed Print Services MarketScape Analysis (via PR Newswire)

MALVERN, Pa., July 23, 2013 /PRNewswire/ -- Ricoh continues to be positioned as a Leader in Worldwide Managed Print Services (MPS), according to the new "IDC MarketScape: Worldwide Managed Print and Document Services 2013 Hardcopy Vendor Analysis."[…

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Ricoh and Video Conferencing - Repost

Ricoh and Vidyo's business-class portable cloud-based videoconferencing solution available now in US (via PR Newswire)

P3000 Unified Communication System delivers portable videoconferencing without the cost and complexity of room-based systems MALVERN, Pa. and HACKENSACK, N.J., June 27, 2013 /PRNewswire/ -- As part of its ongoing commitment to empowering the remote…

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Printing part of the Mix in Shanghai - Repost

APPPEXPO: Providing New Solutions to Customers (via PR Newswire)

SHANGHAI, June 27, 2013 /PRNewswire/ -- APPPEXPO 2013 Concurrently held at the: Shanghai International Ad & Sign Technology & Equipment Expo Shanghai International Printing Week Shanghai International Lighting Expo High-functional Plastic Film Processing…

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Windows to support 3D Printing - RePost

Microsoft Windows 8.1 will support 3D printing (via The Inquirer)

SOFTWARE HOUSE Microsoft has announced that its Windows 8.1 service pack will have support for 3D printing in what the firm claims will make 3D object production on your PC "as easy as writing a document in Word". "Just as desktop publishing transformed…

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Ringdale Receives 2013 Silver Partner in Excellence Award from HP (via PR Newswire)

Download image FollowMe Logo GEORGETOWN, Texas, June 26, 2013 /PRNewswire/ -- Ringdale, Inc. the provider of FollowMe®, the complete document output management solution, announce today that they have been awarded the 2013 Solutions Business Partner…

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Green Printing (Repost)

“Green” Printing and Recycling Techniques and Tips (via THE Tech Scoop)

Almost everything involved with printing in the 21st century can be transformed to fit the green revolution from recycled paper and ink to carbon neutral shipping. Organic materials for inks such as soy and vegetable are starting to achieve acceptance…

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Haymarket hangs on to hard copy Printweek in India

I am a bit late with this news. Haymarket has sold the UK apsect of Printweek to the Mark Allen Group. I had thought they might take it online but instead the new direction is as a fortnightly. My first impression is that the new context is not as web friendly as much of Haymarket. There is a significant base in journals. But it seems the website will continue. The Indian version of Printweek however stays with Haymarket. This may because they see a longer term future for print until bandwidth catches up. Not sure if they have a title about mobile devices. Printweek started in 1958 according to the Printweek India website. So it must have been fairly central to Haymarket at the time. At first it was called Lithoweek, then litho became assumed. According to the Wikipedia "Haymarket Publishing , due to its growing presence in online media and live events, was rebranded as Haymarket Media Group in 2007". Without Printweek as a UK brand the London offices will presumably continue to move online and adjust their editorial views on the future of print. But not in India. Even though they know more than most about how to format an e book , there is still a future for print. If you have half an hour listen to Mark Coles on newspapers, part of a series on media. Scroll down to 11th June. What will this mean for IPEX 2014 ? London media conversation is moving towards Cross Media though print is still part of this. The global aspect will be more interesting than ever. Some reason must be on offer not to wait for a print show in Mumbai.

3D Printshow, my comment on Repost

Previous post selected from suggested links sent to me as email. I guess as long as the right words are in this blog then the relevant news will turn up. The 3D shows are in different places but before March next year so part of the approach to IPEX. So the time aspect makes sense if you think that IPEX has started. Here in Exeter we have already had several 3D items and one complete show as art in the Phoenix Arts Centre. On the Wild Show, Phonic FM, we have had guests explaining the technology including scanning objects. So we will probably come back to this. The hellospidersblog may go off topic in IPEX terms. One idea is to scan the Colston Hall in Bristol and move a scale clone to Exeter bus station. Anyway back to Repost. This is working ok.

3D Printshow Giving Free 3D Printers to Schools at Shows in London, Paris and New York (via PR Newswire)

Download image Download image 3D Printshow represents a new approach to tech shows. Blending technology, art, design and medical applications with a live show that features music and fashion, it gives visitors a glimpse of the future where 3D printing…

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Repost, translation of Konica Minolta, seems to be about measuring colour in 3D

More comment about this on Hello Spiders dotcom. The post from repost worked ok unless you don't understand Spanish. I got an email this morning with suggestions based on the content of the two blogs I have linked to Repost, this one and Hello Spiders. So spiders, listen up. This is ok. Konica Minolta will definitely be at IPEX 2014. This news is definitely Cross Media. Search on terms related to Cross Media also welcome. Not sure if the spiders respond to bold type. Thanks to Google for the translation - Konica Minolta Sensing has added new marketing channels to attract industry manufacturers in Latin America Ingenious marketing messages dynamically through monthly newsletter, blog and social networks. RAMSEY, NJ, June 18, 2013 / PRNewswire / - Konica Minolta Sensing Americas, Inc. (KMSA), the worldwide leader in the industrial measurement of color, light and 3D shape, launches the first edition of its newsletter, Color Trends and Technology, designed for subscribers to stay abreast of the latest news, events and industry information in Portuguese and Spanish. The launch of the newsletters is a result of launching websites in Portuguese and Spanish versions, clearly showing the commitment of Konica Minolta Sensing with the Latin American region. According to Darlene Giordano, Marketing Manager at Konica Minolta Sensing, "We want to provide educational resources to help our clients make better, more informed decisions. Understanding, evaluating and communicating color allows our customers make decisions to become more successful . This is the aim of our newsletter ". In an effort to keep the newsletter interesting and attractive, the company invites them to give their opinions and comments via direct solicitation of color experts via email. Konica Minolta Sensing is further expanding its educational initiative to debut simultaneously expert blogs, color theory workshops throughout Brazil and Mexico and new pages on social networks like Facebook. Due to the fact that Latin American users spend more time on social networks ahead of Europe and North America, the company hopes to use Facebook as an additional means to educate, interact and attract more followers through regular communication and constant updates. The combined efforts of marketing serve the growing need for color measurement technology and software solutions in Latin American countries, where key industries, such as food, plastics and paints are continually growing. The main spectrophotometers, spectroradiometers and illuminance meters Konica Minolta, are configurable with custom screens, fields and software suitable for Spanish and Portuguese languages. To keep in touch with Konica Minolta Sensing subscribe to the monthly newsletter Color Trends and Technology or the Facebook page, just by following the links and filling the required information. About Konica Minolta Sensing Americas, Inc Konica Minolta Sensing Americas, Inc. (KMSA), wholly owned subsidiary of Konica Minolta Holdings USA, Inc., is recognized as the international leader of industrial color, light and form. The company is responsible for product lines that continuously revolutionize the way how visual perception is measured by the world. An industry pioneer and innovator, Konica Minolta Sensing developed and introduced the first portable color measurement for the world. Currently, the catalog contains instruments such as portable colorimeters as well as portable and desktop spectrophotometers for color measurement, spectroradiometers and lux meters for light measurement / displays and 3D non-contact scanners for shape measurement. Thousands of companies around the world choose Konica Minolta Sensing equipment when color, light or 3D measurement is vital to the manufacturing process. The Konica Minolta Sensing products can be found in a wide range of industries including food, plastics, paints, coatings, automotive, aerospace and cosmetics The Konica Minolta Sensing corporate headquarters in New Jersey Ramsey is fully equipped with modern service center, 3D scanning laboratory, tech support center and sales force dedicated to both the regions of North and South America. When it comes to the measurement of color, light and form - the world looks to Konica Minolta. Darlene Giordano Marketing Manager Konica Minolta Sensing Americas, Inc.

Konica Minolta Sensing ha añadido nuevos Canales de comercialización para atraer a fabricantes de la industria de América Latina (via PR Newswire)

Mensajes ingeniosos de marketing de forma dinámica a través de boletín electrónico mensual, blog y redes sociales. RAMSEY, Nueva Jersey, 18 de junio de 2013 /PRNewswire/ -- Konica Minolta Sensing Americas, Inc. (KMSA), el líder mundial en la medici…

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Test Repost

Eolectric Club y Fiera Axium anuncian el cierre de la financiación del parque eólico Vents du Kempt (via PR Newswire)

BROSSARD, Quebec, 10 de junio de 2013 /PRNewswire/ -- Eolectric Club, L.P. y Fiera Axium Infrastructure Canada Limited Partnership se complacen en anunciar que el proyecto del parque eólico Vents du Kempt ha logrado cerrar el financiamiento de su deuda principal provista por los  coestructuradores…

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Updating this blog for 2014 , reposting stuff, scope of Cross Media

Jeff Jarvis on Buzzmachine has done a demo of how to use Repost so I am trying it out. The instructions for Squarespace are a bit confusing so I am concentrating on Blogger for now. ( hellospiders.com has a wide scope)

This blog continues as IPEX 2002 which may be a decade or so too late, or may be a year too soon. I still think things are moving quickly. Also the IPEX event is getting significant not just for the companies that will be there but also for the ones that won't. Apple and Adobe seem a good place to start. More later.

Meanwhile I am exploring Exeter and city walks. see hello spiders for updates. I hope to document a walk from King's Cross to Islington Green to the Olymic Site then to ExCEL. Mostly by canal or river. The final bit is still vague. It may be just imagined in Exeter at the moment. Getting from King's Cross to Islington Green is clear enough so no problems before the Cross Media event. ( apart from how to link to the Elephant and Castle. Not sure of the dates for the LCC Futures )

So next post, plan A is to link to other sources.

Scope of Cross Media just the same as IPEX but at another time, to be determined.

ZPD graphic not showing on Posterous

Came back here as Posterous seems to have lost graphics at the moment

See the rest of the blog HERE

Briefly, try BETT as a guide to IPEX

(Adobe has moved on from both)

Trade shows still part of Blended Learning @Bett_show @Ipex_World

(Posterous seems not to be working today. so this is reposted here. Maybe more cross posting later.Running 10 years late makes the point that this year could be as good a a couple of years into the future as an occasion to think about print in context)


Learning can be analysed by academics but is also part of normal life. The word has a simple meaning for most people. So a lot of things can relate in the same blog post.

BETT is a tech show. Now moving to ExCel, it was the last big computer show at Olympia. It continues even though teachers are using Twitter and soforth. I will know more about blended learning when the MOOC course is happening. The topic may come up at BETT. There is still some benefit in "real time and space". Feel free to discuss online of course. The people at BETT will have already decided to be there.

IPEX has also decided to move to ExCel from Birmingham. (ExCel is in East London not far from the Olympic Park) But the exhibitors are cancelling. Jeff Jacobson wrote in a Xerox blog -

In times of change and transformation, one is given the unique opportunity to look at things differently – to step out of the comfort zone and take a different look at how things get done.

http://digitalprinting.blogs.xerox.com/2012/12/4725/#.UO09QeR1GSo

which means that the stand is cancelled. In reply to a comment he added

 there are international trade shows, such as Hunkeler, which we will attend due to its continuous feed focus – an important offering to our customers and the industry. It is also our intent, at the current time, to participate in Drupa.

So drupa is looking strong as a special occasion once every four years. Heidelberg and HP have already cancelled for IPEX in 2014.

However there could be a gap around drupa for Cross Media Live, a show launched last year in Islington. This is intended to happen every year, more suited to the pace of digital developments. I hope this year that the Furures Conference organised by the London College of Communications will be at the same time and with nearby locations. But online this year is much like last year. The move from print to print as part of communication has taken decades. Print changes over centuries. So we can blog about LCC Futures 2012 as if it was 2013.

BETT though is to be considered day by day. I still don't know what Michael Gove has to say about it. Adobe will not be there, they   left most trade shows a while ago. The Serif stand looks interesting, volume licences for a suite of software once known as dtp.