Starting with IPEX 2002, this blog covers events relevant for UK print, including Seybold and DRUPA. See also website at

Wednesday, May 17, 2006

I am getting increasingly confused about where Acrobat is thought to be in the Adobe scheme of things.

The UK site has a link to AIIM/On Demand in the USA, much more prominent than on the US site. So where could we find the actual content of the Bruce Chizen keynote? OK I guess the people who attended should get the first chance to hear it, but the info now online is pretty scant.

The Acrobat User Chapter is meeting at AIIM/On Demand. As far as I know there was no promotion for the UK chapter at IPEX and the Adobe Live event seems to aimed at crazed Flash designers who don't like text. I am keeping an open mind so look out for updates next week.

Any clues out there? A link to video archive possibly? My current guess is that FLEX is upposed to be the future and Livecycle is not really promoted in the UK.

Tuesday, May 16, 2006

Next week is Adobe Live at Olympia. As far as I know there are no plans forany promotion of the new Acrobat User chapter for the UK. my take is that Adobe now have a very segmented view of the Acrobat market. There are knowledge workers. There are creative professionals. Then there are whoever the people are who might buy Livecycle but they are so rarified few people know about the meetings they attend. IPEX was great as a link to classic pre-press but this may be unusual. I have done a search on Adobe blogs for 'JDF' and come up with nothing. See screenshot at WWWatford. My point is that I don't think the main Adobe discussion has much connection with hard copy at this time. So that segment is assumed to be content with Postscript and PDF/X anyway. this is probably true. I have started to think about this as classic_Adobe and Flash_Adobe. Now, don't get me wrong. I like Flash_Adobe on occasions or at least what the design is capable of. Tiny text news items surrounded by animated advertising is not really that engaging however. But my interest is in classic_Adobe and I think that is where most of the Acrobat fans are coming from. Yes, my eyesight is fading so maybe the ratio of advertising to text is ok for some people.

Enough, before I go off topic. More later.