This report for instance on Trinity Mirror in Printweek has no mention of the Mirror website or how advertising income splits or trends. Haymarket have other marketing titles where such issues do crop up. Surely the print industry need to know a bit more about this?

There it is in a headline.

Young people turn off TV and discard newspapers to surf the net

In black and white, on the business page of a newspaper. I saw it there myself only this morning.

Also on the Guardian award winning website.

At this time a news organisation such as the Guardian is ready to face the facts. In my opinion the yound people are not alone. There are probably others using the web more and print less.

Previously analysis by Roy Greenslade has often skipped over this web trend as an explanation of declining print circulations. There is still not much detail ABCstyle on web and print numbers. Still, at least the business pages are now fairly clear as to what is happening.