IPEX 2002

Starting with IPEX 2002, this blog covers events relevant for UK print, including Seybold and DRUPA. See also website at www.atford.co.uk

Monday, October 09, 2017

Continuing what happened to Cross Media?

I did a post on LinkedIn recently after LikeMinds in Exeter. Jason Miller from LinkeIn surprised me by announcing that the "best bits" of the online marketing blogs are now available in a print magazine. Intended as quarterly. This reminded me about "Cross Media" but I could not find any recent links. So I wonder what has happened and how it is described.

There has been one comment, from Gee Ranasinha-

I think for most marketers 'cross channel' has morphed into today's 'mot du jour': omnichannel".
I understood cross-channel to mean repurposing content originally designed for one channel, into another. Creating a print ad, email newsletter and landing page for the same campaign, for example. For me the "omnichannel' approach is taking a more holistic view of content - i.e. not 'imposing' (if you'll pardon the printing pun) a potentially restrictive structure on content until it's destined for output. It comes from a position that most customers navigate across numerous touchpoints prior to purchase.
An omnichannel approach ostensibly places higher value on customer experience, with a network of channels working together and interdependently, with the goal of a more consistent (and hopefully positive) brand experience.

This makes a lot of sense. I will check out how it connects with the Print Show in Telford and IPEX at the NEC.

Known events-

11th Oct      12.30   LinkedIn for Lead Generation  John Heffernan
12th Oct      13.40   Win with Web , Win with Print  Rob Finnie

1 Nov           15.30  Print in Publishing  Alice Audley 

  John Heffernan
@grafeniaplc  Rob Finnie
@KEXINO    Gee Ranasinha
@AliceAudley   Alice Audley
@JasonMillerCA Jason Miller

me Will Pollard @will789gb

continues as tweets, Pulse update later

Wednesday, March 26, 2014

Benny Lambda and the threat to books and newspapers. Yesterday at IPEX Benny Lands repeated an argument from interview with Digital Printer - books and newspapers are only 80 billion dollars of an 800 billion dollar industry. So although there is a threat from the internet there is still plenty left. No objection from Frank Romano so ,maybe this is now accepted. Comment welcome.

Tuesday, March 25, 2014

Short post as on tablet. Digital v strong show daily on Fuji inkjet run of 5000so that is new break point. Saturday for youth, includes students. Not clear which units involved. Will check later.

Cross media v small space but talk later today.

Sunday, March 23, 2014

Testing tab.
Let, works OK but slow? Hope to found press office and laptop tomorrow.

Wednesday, July 24, 2013

Ricoh a 'Leader' for Third Time in Worldwide Managed Print Services MarketScape Analysis (via PR Newswire)

MALVERN, Pa., July 23, 2013 /PRNewswire/ -- Ricoh continues to be positioned as a Leader in Worldwide Managed Print Services (MPS), according to the new "IDC MarketScape: Worldwide Managed Print and Document Services 2013 Hardcopy Vendor Analysis."[…

Wednesday, July 03, 2013

Ricoh and Video Conferencing - Repost

Ricoh and Vidyo's business-class portable cloud-based videoconferencing solution available now in US (via PR Newswire)

P3000 Unified Communication System delivers portable videoconferencing without the cost and complexity of room-based systems MALVERN, Pa. and HACKENSACK, N.J., June 27, 2013 /PRNewswire/ -- As part of its ongoing commitment to empowering the remote…

Printing part of the Mix in Shanghai - Repost

APPPEXPO: Providing New Solutions to Customers (via PR Newswire)

SHANGHAI, June 27, 2013 /PRNewswire/ -- APPPEXPO 2013 Concurrently held at the: Shanghai International Ad & Sign Technology & Equipment Expo Shanghai International Printing Week Shanghai International Lighting Expo High-functional Plastic Film Processing…

Tuesday, July 02, 2013

Windows to support 3D Printing - RePost

Microsoft Windows 8.1 will support 3D printing (via The Inquirer)

SOFTWARE HOUSE Microsoft has announced that its Windows 8.1 service pack will have support for 3D printing in what the firm claims will make 3D object production on your PC "as easy as writing a document in Word". "Just as desktop publishing transformed…