Evidence from Printweek that a new view of print as part of something else is gaining strength. Lauretta Roberts writes in an editorial headlined "newspapers not on the extinction list just yet" that "publishers have to face up to the pesky internet issue." She recognises that online can add to print, with blogs, wikis, and "citizen journalism", ( her quote marks, standard for proper journalists like Emily Bell for example).
There is also a mention for the Google offer of a PDF of out of copyright books. This is seen as a possible challenge for publishers but a great opportunity for printers equipped for short print runs and specialised binding. The conclusion is that "for printers there's a new market opening up."
The London College of Printing became the London College of Communications so maybe "Communications" is a term to cover the expanded world of online and on-off editions. I am still thinking about the 'Knowledge Based Economy' and where print fits. KBE may not be the right term and it may not be that new. A one-off copy on request is back to scribe technology so maybe the KBE started then.