Continuing what happened to Cross Media?

I did a post on LinkedIn recently after LikeMinds in Exeter. Jason Miller from LinkeIn surprised me by announcing that the "best bits" of the online marketing blogs are now available in a print magazine. Intended as quarterly. This reminded me about "Cross Media" but I could not find any recent links. So I wonder what has happened and how it is described.

There has been one comment, from Gee Ranasinha-

I think for most marketers 'cross channel' has morphed into today's 'mot du jour': omnichannel".
I understood cross-channel to mean repurposing content originally designed for one channel, into another. Creating a print ad, email newsletter and landing page for the same campaign, for example. For me the "omnichannel' approach is taking a more holistic view of content - i.e. not 'imposing' (if you'll pardon the printing pun) a potentially restrictive structure on content until it's destined for output. It comes from a position that most customers navigate across numerous touchpoints prior to purchase.
An omnichannel approach ostensibly places higher value on customer experience, with a network of channels working together and interdependently, with the goal of a more consistent (and hopefully positive) brand experience.

This makes a lot of sense. I will check out how it connects with the Print Show in Telford and IPEX at the NEC.

Known events-

11th Oct      12.30   LinkedIn for Lead Generation  John Heffernan
12th Oct      13.40   Win with Web , Win with Print  Rob Finnie


1 Nov           15.30  Print in Publishing  Alice Audley 



@RedLiveDigital  John Heffernan
@grafeniaplc  Rob Finnie
@KEXINO    Gee Ranasinha
@AliceAudley   Alice Audley
@JasonMillerCA Jason Miller


me Will Pollard @will789gb

continues as tweets, Pulse update later