"You can only hide under the bedsheets for so long. JDF is here and it's real"
Gee Ranisinha is very definite in the current Image Reports.

He will also be speaking at Digital Print World at Olympia tomorrow and Wednesday. One of the benefits of a show that concentrates on digital is that ideas such as JDF are easier to spread. Maybe it will take longer with litho. Frank Romano wrote in Printweek not long ago that there was no obvious return on investment and that it will take a long time for old equipment to be replaced. Unfortunately I can't find the article at the moment but I think one of the points was that print customers can't produce reliable PDF files so probably can't create an accurate JDF. Maybe this is where print management companies offer something, sorting out the technology where print companies don't.