Starting with IPEX 2002, this blog covers events relevant for UK print, including Seybold and DRUPA. See also website at www.atford.co.uk

Monday, November 01, 2004

There is almost nothing in Guardian media today about the web.

Since they dropped the bit at the back on 'new media' there has been less and less. But buried away in an interview with Martin Sorrell in a section on 'my media' is the information that 'I find I am reading periodicals less' and 'I consume more online'.

There is a letter from Greg Paine of AOL claiming that in broadband homes people are online 13 hours a week, roughly 12% of media consumption. "It's finally time to realise that broadband internet is both mass market and mass media"

This may be reflected in Guardian media reporting eventually. Still nothing in print about 'digital editions'.

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