Starting with IPEX 2002, this blog covers events relevant for UK print, including Seybold and DRUPA. See also website at

Tuesday, November 09, 2004

There is an article in th Guardian today about possible issues at the FT.,3604,1346602,00.html

Apparently the media coverage could be cut back because of a lack of advertising.

What is really strange about this article is the complete lack of any reference to the internet, the FT subscription or advertising income from the internet, or the scale of investment in the future FT website. My guess is that future advertising will use a blend of media. News organisations that have relied on print will change. ABC did announce that there will be circulation certificates showing figures for 'digital editions'. The 75,000 subs to the FT website are possibly not counted as 'digital editions'. So it is not obvious from ABC sources how to form a picture of what is happening for particular titles. Do print journalists imagine that these issues will go away if there is no reporting?

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