On my way to CeBIT at the moment. It seems Adobe.de will be there with an actual stand. At drupa it was quite hard to find them. The image on their site is of a struggle with a pile of paper.

I still think PDF is a benefit for the printing industry. Adobe just seem sometimes to be promoting the enterprise aspect as if it was a different product. Not much prospect of JDF turning up though.

http://events.adobe.co.uk/events/cgi/main.cgi?country=de