The Guardian Saturday Web Page last week included a statement by Emily Bell that the website Guardian Unlimited "will break even for the first time this financial year", largely through advertising revenue. The official Media pages on a Monday still have long articles about the mysterious decline in newspaper hard copy circulations. There is still not much about the numbers of paid subscriptions for the digital editions. We do know that the FT has about 80,000 paid subs to the full website. But in reporting the recent recovery of the FT to profit there was no breakdown i could find in the Guardian or anywhere about the numbers for web and print advertising. It is as if print journalists would prefer not to write about the switch to the web. It could be that much more is happening than appears.
The IPEX show will include some statement along the lines that print is now part of digital communication and that companies need to offer a full range of services. There will still be parts of the exhibits that appear to continue as on previous occasions.