The Printweek Panel was mostly about innovation but part of this was an answer to the question 'what is "integrated communications vehicles" all about?'
Nicholas Green from Tangent Communications explained a recently launched service to add email and mobile messaging to direct mail. "Tangent is in the messaging business. Print will continue to be a huge part of that. Just not the only area."
This was in response to a question about "print's illustrious future".
Lawrence Wallis closed the meeting with regret that there was not enough time to discuss the timescale of future changes though he stated that in outline, "we are in a declining market".
Plenty to discuss here. The IPEX Daily records that Haymarket have now undertaken to publish Printing World as a monthly. Barney Cox will be the editor as well as group online editor. There may be some form of discussion board, I guess.