Starting with IPEX 2002, this blog covers events relevant for UK print, including Seybold and DRUPA. See also website at www.atford.co.uk

Monday, June 12, 2006

I may be a bit unfair about the Guardian but then again I genuinely find it hard to understand what they are going on about. I still think there are some muddled messages somewhere.

Today the Reader's Editor, that is the representative for people like you and me, has been lucky enough to get a direct quote from the actual editor on the occasion of the decision not to hold back news from the web just because there is still a print deadline to come.

"I love the paper. I continue to believe in it."

Yeah, right. This is like Jeff Jarvis writing "I have nothing against books".

Such statements are a starting point for something else.

Meanwhile just to show how contrary people can be I am somewaht miffed at a book of coupons sent to me by a kind friend who visited London. The coupons entitle me to reductions on the Guardian and Observer during the world cup. I don't get out much but I think this offer has not turned up in Exeter. In today's media section there is a report that the Manchester Evening News is charged for in the suburbs but now given away in the centre where a new readership is assumed to exist. Maybe the Guardian coupons are intended for people in the south east, assumed to be young and impressionable while the paper version is subsidised by payments from people in the south west and other regions, assumed to be old and slow to change their ways. Anyway, the free web site anywhere is still welcome.

The coupons are accepted in Exeter, by the way.

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