The IPEX list of companies now shows Adobe and a "wish list" button. Usually this allows you to add to places to visit. Is it in this case a sort of promotion for IPEX? Several people have said they would like Adobe to be there, that sort of thing. There is no "wish list" option for Apple or Quark that I can find. But I would sign a petition if it would help.
My guess is that Adobe will be in background mode. Apple are too busy packing up mobile devices. This kind of context should concentrate minds.