So I have found some info on variable data in PDF. (based on a few clicks from Goole blogsearch, like most of my research) . Printing Impressions reported on Sept 20th that ISO has released a standard on variable data and PDF-
"ISO 16612-2 Graphic technology — Variable data exchange — Part 2: Using PDF/X-4 and PDF/X-5 (PDF/VT)" defines the PDF/VT document format and methods to enable reliable document exchange for variable data and transactional printing. Transactional documents include invoices, statements, and documents that integrate billing information with marketing information (TransPromo).
According to Tim Donahue of Eastman Kodak, document editor and chairman of the ISO TC 130 Task Force that developed the ISO PDF/VT standard, "The PDF/VT standard is based upon the result of rigorous examination of variable data and transactional print workflows and on requirements drawn directly from variable print practitioners. The members of the Task Force that created this standard included an international group of experts in variable data and transactional print workflow, digital printing, PDF, JDF, color management and high performance RIP technology."There is also support from Adobe. Naresh Gupta, senior vice president, Print and Publishing said
"We believe that this emerging standard will finally fulfill the promise of Variable Date Printing (VDP) and continue to drive growth of the digital print arena. Eco-systems based on PDF/VT and the Adobe PDF Print Engine will further streamline workflows and deliver more reliable, higher quality print results."
It will be interesting to see how much info comes from Adobe over the next few days. It appears there is no booth. At IPEX the promotion on the PDF Print Engine was lowkey. Perhaps they just have to reach the key people who design equipment. But there will be a new release of Acrobat sometime this year. Many of the knowledge workers who use Acrobat have no knowledge of the pre-press tools included such as JDF. My guess is they still won't know much about variable data way into 2011 and beyond. Will Adobe do much to educate the public about Acrobat 10. Maybe PDF is so well known that upgrades will just roll on without any further explanation.
I fear a rave is coming on. I will wait and see what happens during next week.