Starting with IPEX 2002, this blog covers events relevant for UK print, including Seybold and DRUPA. See also website at

Monday, February 07, 2011

Printweek is moving more online, details later this week.

The print version that arrived on Friday has an editorial about how print is changing. Also magazines. Fortunately  Printweek already has an excellent website. So some adjustment will not be too hard. There has already been much study of how the Printweek readers use the website. Apparently there are some who still read the paper version but not online. So the actual print version as it arrives this week will be interesting.

In 2009 Haymarket closed the  print versions of Revolution and Media Week, putting more energy into Brand Republic as a website. Paidcontent reported that the merger of Printing World with Printweek was part of a related restructure.

Recently the Guardian Media page had an interview with Rupert Heseltine that suggested a print based publishing operation could be in decline. However the same sort of thing could be said about the Guardian. At least Printweek is taking a decision and explaining a strategy to readers. Guardian editorial continues a rich mix that includes a fair proportion of print journalists still worried about how social media can rot your brain etc etc.

The future Printweek will strike a fair balance in a view of current media.

On another blog, will789gb for Posterous, I have written about "an English sputnik moment" - the time when a shift happens because it is thought to have already happened somewhere else. It could be that IPEX 2010 had some influence when the What They Think video stream worked so well. Printweek did have some video at the time but it seems not to have been updated recently. Maybe this will change as part of the new approach.

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