Heidelberg see '1to1' marketing as a way to secure the competitiveness of print against electronic media. Bernhard Schreier explained that the new NexTreme software for variable data would make print 'more exciting'.

NexTreme 50 will be bundled free with the Nexpress 2100 for proofing and small volumes. NexTreme 100 allows higher volumes and Nextreme 1000 is scaled for a server. Design works with Quark or InDesign on Mac or Windows. Data can come as ASCII files, integrated with ODBC or through COM interfaces.

In addition, everyone in the workflow saves valuable production time and costs with platform-independent PDFs. The software is the first variable-data solution that allows soft proofing - locally or remotely - of any page in the job, with every element of variable content in place. These proofs are created as platform-independent PDFs and therefore can be viewed on any computer.

The NexPress 2100 uses Adobe Extreme Postscript, designed to work with PDF. Bernhard Schreier made it clear that Heidelberg intended further development for digital printing. Print will benefit from new data connections with PDF.