Starting with IPEX 2002, this blog covers events relevant for UK print, including Seybold and DRUPA. See also website at www.atford.co.uk
Tuesday, June 25, 2013
Repost, translation of Konica Minolta, seems to be about measuring colour in 3D
More comment about this on Hello Spiders dotcom. The post from repost worked ok unless you don't understand Spanish. I got an email this morning with suggestions based on the content of the two blogs I have linked to Repost, this one and Hello Spiders. So spiders, listen up. This is ok. Konica Minolta will definitely be at IPEX 2014. This news is definitely Cross Media. Search on terms related to Cross Media also welcome. Not sure if the spiders respond to bold type. Thanks to Google for the translation - Konica Minolta Sensing has added new marketing channels to attract industry manufacturers in Latin America Ingenious marketing messages dynamically through monthly newsletter, blog and social networks. RAMSEY, NJ, June 18, 2013 / PRNewswire / - Konica Minolta Sensing Americas, Inc. (KMSA), the worldwide leader in the industrial measurement of color, light and 3D shape, launches the first edition of its newsletter, Color Trends and Technology, designed for subscribers to stay abreast of the latest news, events and industry information in Portuguese and Spanish. The launch of the newsletters is a result of launching websites in Portuguese and Spanish versions, clearly showing the commitment of Konica Minolta Sensing with the Latin American region. According to Darlene Giordano, Marketing Manager at Konica Minolta Sensing, "We want to provide educational resources to help our clients make better, more informed decisions. Understanding, evaluating and communicating color allows our customers make decisions to become more successful . This is the aim of our newsletter ". In an effort to keep the newsletter interesting and attractive, the company invites them to give their opinions and comments via direct solicitation of color experts via email. Konica Minolta Sensing is further expanding its educational initiative to debut simultaneously expert blogs, color theory workshops throughout Brazil and Mexico and new pages on social networks like Facebook. Due to the fact that Latin American users spend more time on social networks ahead of Europe and North America, the company hopes to use Facebook as an additional means to educate, interact and attract more followers through regular communication and constant updates. The combined efforts of marketing serve the growing need for color measurement technology and software solutions in Latin American countries, where key industries, such as food, plastics and paints are continually growing. The main spectrophotometers, spectroradiometers and illuminance meters Konica Minolta, are configurable with custom screens, fields and software suitable for Spanish and Portuguese languages. To keep in touch with Konica Minolta Sensing subscribe to the monthly newsletter Color Trends and Technology or the Facebook page, just by following the links and filling the required information. About Konica Minolta Sensing Americas, Inc Konica Minolta Sensing Americas, Inc. (KMSA), wholly owned subsidiary of Konica Minolta Holdings USA, Inc., is recognized as the international leader of industrial color, light and form. The company is responsible for product lines that continuously revolutionize the way how visual perception is measured by the world. An industry pioneer and innovator, Konica Minolta Sensing developed and introduced the first portable color measurement for the world. Currently, the catalog contains instruments such as portable colorimeters as well as portable and desktop spectrophotometers for color measurement, spectroradiometers and lux meters for light measurement / displays and 3D non-contact scanners for shape measurement. Thousands of companies around the world choose Konica Minolta Sensing equipment when color, light or 3D measurement is vital to the manufacturing process. The Konica Minolta Sensing products can be found in a wide range of industries including food, plastics, paints, coatings, automotive, aerospace and cosmetics The Konica Minolta Sensing corporate headquarters in New Jersey Ramsey is fully equipped with modern service center, 3D scanning laboratory, tech support center and sales force dedicated to both the regions of North and South America. When it comes to the measurement of color, light and form - the world looks to Konica Minolta. Darlene Giordano Marketing Manager Konica Minolta Sensing Americas, Inc.